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在当今知识经济时代,信誉已经成为企业发展中极为重要的一项目资产,是保证企业在市场竞争中是否能立足长远发展的优势资源,因此,企业中的信誉战略管理也成为企业管理中至关重要的一部分。在当今市场信誉机制并不健全的社会环境中,企业信誉成为了一种稀缺资源,企业应该从自身内外两个方面构建企业信誉战略体系,发挥其信誉资源在市场竞争中的优势。
In today’s era of knowledge economy, credit has become a very important project in the development of enterprise assets, is to ensure that enterprises in the market competition can be based on the advantages of long-term development of resources, therefore, the enterprise’s strategic management of credit has also become the enterprise management An important part. In today’s social environment where credit mechanism is not perfect in the market, corporate reputation has become a scarce resource. Enterprises should build an enterprise reputation strategy system from both internal and external aspects, and take advantage of their credit resources in market competition.