技术的发展总会带来新的传播工具和传播方式。在人人都是自媒体的时代,打通移动通信网与互联网界限的微博,成为人们及时传播信息和进行沟通的新宠。随着互联网和移动通信的进一步发展,微博的发展空间将进一步扩大。文章就水利宣传部门如何做好微博传播的方法进行了探讨,以期为开创新的、更有效的宣传方式提供借鉴意义。 The development of technology has always brought new means of communication and dissemination. In a time when everyone is self-media, the microblogging that connects the mobile communication network with the Internet has become the new darling of people to timely disseminate information and communicate. With the further development of the Internet and mobile communications, the space for the development of Weibo will further expand. This article discusses how to propagate microblogging in the propaganda department of water conservancy so as to provide reference for creating new and more effective propaganda methods.