人们对高品质生活的追求越来越炽烈,由此而致消费观念的提升也越来越快。作为重要日常消费产品的饮料,近年来感知变化、适应变化的节奏一直十分迅捷——从追求口感到主打健康,从单一品类到口味、人群细分……据了解,中国饮料行业发展经历了5个阶段——20世纪80年代,碳酸饮料占据主导地位,当时主要有可口可乐、百事、北冰洋、健力宝等品牌;20世纪90年代,以娃哈哈、乐百氏、农夫山泉为代表的瓶装饮用水,掀起了饮料行业 People’s pursuit of high-quality life is more and more fierce, and the concept of consumption is also getting faster and faster. As a beverage of important everyday consumer products, the changes in recent years have seen rapid changes to adapt to the changing pace of rhythm - from the pursuit of taste to the main health, from a single category to the taste, the subdivision of the crowd ... It is understood that the development of China’s beverage industry experienced 5 A stage - the 20th century, 80’s, carbonated drinks dominance, there were Coca-Cola, Pepsi, Arctic Ocean, Jianlibao and other brands; 90s of the 20th century, with Wahaha, Robust, Nongfushangquan represented bottled drinking water, set off The beverage industry