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2003年火爆的中国汽车市场给所有已经进入或打算进入中国汽车行业的投资者们巨大诱惑,然而,2004年的中国汽车市场又给了所有汽车行业参与者一剂清醒剂,大家开始意识到中国汽车市场已经开始不以任何人意志为转移地向“买方市场”迈进。所有汽车制造商的注意力开始从“产品”向市场的真正主人“客户”转移。作为与客户最主要的接触点,各家汽车制造商都将销售作为重点关注环节。从计划经济时代的“统配”销售,到过渡时期的物资贸易公司的“代理”销售,再到现
The hot Chinese car market in 2003 was a huge temptation for all investors who had entered or were planning to enter the Chinese auto industry. However, in 2004, the Chinese auto market gave a wakeful of agents to all participants in the auto industry. Everyone began to realize that China The automotive market has begun to move forward to the “buyer’s market” with no one in mind. All automakers’ attention begins to shift from “product ” to the real owner “customer ” of the market. As the most important point of contact with customers, each car manufacturer will be sales as a key concern. From the “unified” sales in the era of planned economy to the “agent” sales of material trading companies in the transitional period, and then to the present