社会化媒体使得信息传播变得更加快速和便捷,其不仅丰富了人们的视野,同时对人们的生活和工作也产生了一定的影响,同时社会化媒体的快速发展对传统新闻的生产也产生了较大的影响,一方面传统新闻生产较以往有了明显的改善,另一方面其在生产过程中也面临着多种社会化新媒体共同发展的挑战。本文主要探究了社会化媒体环境下,传统新闻生产所面临的挑战及生产创新策略。 Social media makes information dissemination faster and more convenient. It not only enriches people’s perspective but also affects people’s life and work to a certain extent. Meanwhile, the rapid development of social media has also produced the production of traditional news On the one hand, the traditional news production has obviously improved compared with the past, on the other hand, it also faces the challenge of common development of various socialized new media in the production process. This paper mainly explores the challenges of traditional news production and the strategies of innovation in production in a social media environment.