如何培育一批适应社会需求的品牌专业,已成为众多高职院校的重要课题。本文依据价值链理论提出了高职营销专业品牌价值提升的途径和方法,旨在为各高职院校专业建设提供参考。 How to cultivate a batch of brand majors that meet the needs of the society has become an important issue for many higher vocational colleges. Based on the theory of value chain, this paper puts forward the ways and methods to enhance the brand value of higher vocational marketing major, aiming to provide references for the professional construction of higher vocational colleges.