以企业标志更新为主导的企业识别(CI),对塑造企业新形象、凝聚员工向心力、创造企业新文化具有神奇魔力。一时间,CI蜂拥而起,炙手可热。但执行CI却具有相当难度并需要持久力,因此,浪潮过后却往往无疾而终。有条路可使人们走出CI进退维谷的困境,这就是: The corporate identity (CI), which is led by the update of corporate logos, has a magical power to shape the company’s new image, condense employees’ centripetal force, and create new corporate culture. For a time, CI swarmed and became hot. However, the implementation of CI is quite difficult and requires endurance. Therefore, after the wave, it often ends without success. There are ways to get people out of the dilemma of CI’s dilemma: