《如意鸟》和《江南话语》是宁波广电集团着力打造的两档文化类精品栏目,这两档栏目在受众和业内专家中均引起了广泛关注,从一定意义上说,它们已经成为浙东文化的广播电视标识之一。回溯这两档栏目的创作探索之路,虽然表现手段不同,但其所承载的内容与所传递的媒体意识却是一贯的。我们不妨从这两档栏目的共同点出 “Ruyi Bird” and “Jiangnan Discourse” are two sections of cultural products that Ningbo Radio and Television Group is trying its best to create. These two sections have attracted wide attention from audiences and industry experts. In a certain sense, One of the cultural radio and television logos. Looking back on the two columns of creative exploration of the road, although the performance of different means, but the contents carried by the media and the awareness of the transmission is consistent. We may wish to draw from the two sections of columns commonalities