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我国旅游业始终以超过国内生产总值的增长速度发展,旅游业对国民经济和社会发展的贡献日益显著。然而,旅游服务质量问题已经成为制约我国旅游业发展的重要障碍。许多学者已经从很多方面研究过我国旅游服务质量水平,并得出相应结论。本文收集近几年来入境旅游者对我国旅游服务质量各个方面的评价,用模糊综合评价法进行综合评价来研究目前我国旅游服务质量发展水平。
China’s tourism industry has always been growing at a rate faster than its gross domestic product. Tourism has made a significant contribution to the national economy and social development. However, the quality of tourism service has become an important obstacle to the development of China’s tourism industry. Many scholars have studied the quality of China’s tourism service from many aspects and reached the corresponding conclusions. This article collects the evaluation of inbound tourists on all aspects of China’s tourism service quality in recent years, and uses the fuzzy comprehensive evaluation method to conduct a comprehensive evaluation to study the present development level of China’s tourism service quality.