一个生产制造商建立分销渠道系统之后,总是希望各个渠道成员密切配合,相互协作,实现预定目标。但是现实与理想之间总是存在着差距,设计再好的分销渠道也不可能完全避免渠道冲突的产生。一般来说,相互依赖的渠道成员,在其他条件具备,彼此间差异性达到一定程度时,就可能发生渠道冲突。当然,并不是所有的冲突都 After a manufacturer has established a distribution channel system, he hopes that all channel members will work closely together to achieve their intended goals. However, there is always a gap between reality and ideals. It is impossible to completely avoid the channel conflict by designing even the best distribution channels. In general, interdependent channel members, when other conditions are available, the differences between each other to a certain extent, the channel conflict may occur. Of course, not all conflicts are