商场如战场。商场中充满着机会与风险,如何把握机会,趋利避害,获得持续的利润增长,这是每个企业都面临的大问题。目睹了很多小企业迅速成长为大公司的惊人创举和许多公司默默走向消亡的事实,作者在思考作为追求永续经营的超大机体,企业的寿命应该是无限的。究竟是什么原因制约了企业寿命的延长呢? Shopping malls like the battlefield. The mall is full of opportunities and risks, how to seize the opportunity, profit and avoid disadvantages, access to sustained profit growth, which is every business are facing a big problem. Witnessing the amazing start-up of many small businesses rapidly growing into big companies and the fact that many companies are silently going away, the author is thinking about the limits on the life expectancy of companies as an everlasting body for pursuing sustainability. What is the reason that restricts the extension of business life it?