新媒体发展至今,用急速上涨的广告市场份额和不断庞大的媒介受众,在冲击着传统媒体的地位。传统媒体在思考如何面对挑战、如何接招应对的同时,寻求冲击中可能存在的机遇,更是对传统电视与新媒体、互联网思维的重新定位。这种重塑角色的核心不是摒弃新媒体给与传统媒体机遇,而是要重塑传统媒体利用新媒体作为工具获取跨越式发展。 The development of new media has hit the position of traditional media with its rapidly rising advertising market share and its growing mass media audience. While thinking about how to deal with the challenges and how to deal with the challenges, the traditional media is looking for opportunities that may exist in the attack. It is also reorienting traditional television, new media and Internet thinking. The core of this reshape role is not to abandon the new media to give traditional media opportunities, but to reshape the traditional media to use new media as a tool for leaps and bounds.