在市场经济日趋发展的背景下,悬赏广告的社会应用越趋广泛,种类也日益增加。但是我国尚无专门对悬赏广告的立法规定,使得在现实生活中因悬赏广告引发的纠纷缺乏有效规范。本文着眼于对悬赏广告的法律性质进行探讨,以期为解决这一问题做出努力。 With the development of market economy, the social application of reward advertising is more and more widespread and its category is also increasing. However, there is no specific legislative provision in our country to reward advertisements, which lacks effective norms in the real life because of the disputes caused by rewarding advertisements. This article focuses on the legal nature of the reward advertising to explore in order to make efforts to solve this problem.