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以互联网、手机和Ipad为代表的新媒体的迅猛发展,给兴盛了十几年的市民报纸带来巨大的冲击。从《濮阳早报》的读者调查报告来看,近几年受众的阅读习惯已经完全改变,新媒体的介入直接抢占了市民报纸在受众闲暇时间里的位置,《濮阳早报》的生存变得岌岌可危。本文在分析《濮阳早报》现状基础上,指出市民报纸已经到了生死攸关的境地,呼吁从构建城市文化认同的维度,通过内容专业化的方式来挽救市民报纸的生存空间,提供可能的对策和出路。
The rapid development of new media, represented by the Internet, mobile phones and Ipads, has brought tremendous impact on the popular newspapers that have flourished for more than a decade. According to the readers’ survey report of Puyang Morning Post, the reading habit of the audience has completely changed in recent years. The involvement of new media directly seizes the position of citizen newspapers in the audience’s leisure time. The survival of Puyang Morning Post has become precarious. Based on the analysis of the status quo of “Puyang Zaobao”, this paper points out that Citizen Newspapers have reached the stage of life and death, and calls for saving the living space of citizens newspapers from the dimension of building city culture identity by providing a special approach to provide the possible countermeasures and solutions.