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在国内直销法规的高门槛和严格限制下,内资直销企业的经营成本与法规风险也大幅增加,一些企业因为“吃不消”而放弃直销转型传统;也有一些企业很看重直销的经营模式,对直销行业始终不离不弃,坚守国内阵地;另外一些企业面对国内直销政策难以获得重大突破的情况,它们最终选择了出兵海外。众所周知,在走出国门的直销企业中,天狮集团是比较成功的探路者,并且今天有很多企业想效法天狮的直销路线,但也有在国内成功的内资直销企业,比如新时代,广东太阳神等已经获得了直销牌照,并具备了一定的市场基础。那么内资直销企业是不是只有“走出去”才能获得成功呢?相比坚守国内市场的企业,谁走了弯路?谁的速度更快?这里我们邀请到了四位行业资深观察者和实践人士和我们一起共同探讨。
Under the high thresholds and strict restrictions of domestic direct sales laws and regulations, the operating costs and regulatory risks of domestic-funded direct sales companies have also risen sharply. Some enterprises have given up the tradition of direct sales and transformation because of “too much to eat.” Some also attach importance to the direct sales business model. Direct selling industry has always been foolhardy, adhere to the domestic position; other companies face the domestic direct marketing policy is difficult to get a major breakthrough, they eventually chose to send troops overseas. As we all know, Tiens Group is the more successful Pathfinder among overseas direct sales companies. Many companies today want to follow the direct marketing strategy of Tiens, but there are also domestic-funded direct selling companies in China, such as the New Era and Guangdong Apollo Has obtained a direct sales license, and has a certain market base. So domestic-funded direct selling enterprises is not only “Going out ” to be successful? Compared to the domestic market enterprises, who go roundabout? Who’s faster? Here we invited four industry veteran observers and practitioners Discuss together with us.