微商是一种新型的电子商务模式,经营者通过移动终端设备就可发布商品信息进而完成交易。在这个过程中,经营主体身份信息和信用评价的缺失导致政府部门不能对其进行有效的监管。因此,一个符合微商发展模式的、合理的准入制度是十分必要的。本文结合微商市场准入的立法现状和问题,通过引入公共服务平台和信息数据库,结合信用评价制度等方面探索建立微商的市场准入制度,以期从源头上为微商市场健康、有序地发展树立一个良好的规范。 Micro-business is a new type of e-commerce model, through the mobile terminal operators can release product information and then complete the transaction. In this process, the lack of management information and credit rating led to the government departments can not effectively regulate it. Therefore, a reasonable accession system that is in line with the development model of micro-commerce is absolutely necessary. Based on the legislative status quo and problems of micro-commercial market access, this paper explores the establishment of micro-trader market access system by introducing public service platform and information database and credit evaluation system so as to provide the micro-business market healthy and orderly To develop a good standard of development.