继1995年北京派力营销策划有限公司以丛书形式首开大陆出版专业营销书籍之风以来,营销类书籍已是令人目不暇接。作为派力营销书的长期读者,我们一直关注着派力书籍的动向,也感到派力风采依然保持其品味与品质。虎年岁首,有幸收到主编屈云波先生寄来的《派力企划实务系 Since 1995, Beijing Paili Marketing Planning Co., Ltd. has opened the mainland to publish professional marketing books in the form of books, marketing books have been dizzying. As a long-term reader of Paili Marketing Books, we have always been concerned about the movement of Paoli books, but also feel that the style of Paili still maintains its taste and quality. The first year of the tiger, I was fortunate to receive the “Delivery Planning Department” sent by Mr. Qu Yunbo, the editor-in-chief.