结合互联网环境下消费行为的转变和“互联网思维”的盛行,论证互联网产品或服务的用户即为消费者,在此基础上分析司法实践对消费者利益保护的困境,论证公认的商业道德与消费者利益之间的矛盾,主张应该对网络不正当竞争行为中消费者利益进行独立保护,重构反不正当竞争法下的竞争关系和不正当竞争行为,构建“消费者团体诉权”制度。 Based on the change of consumer behavior and the prevalence of “internet thinking” under internet environment, the users of Internet products or services are argued as consumers. On the basis of this, the paper analyzes the predicament of judicial practice on the protection of consumers’ interests and demonstrates the accepted business ethics And the interests of consumers, arguing that the interests of consumers in the network unfair competition should be independently protected, and the competition and unfair competition under the Unfair Competition Law should be restructured to establish “the right of consumer groups ”system.