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针对由电商与第三方物流供应商组成的供应链,考虑第三方物流供应商的公平关切,分别假设产品价格外生与内生,研究物流服务契约的设计问题.结果表明:价格外生下公平关切提高了第三方物流供应商的物流服务努力程度和产品期望需求;价格内生下公平关切的影响则相反;无论价格外生或内生,公平关切均降低了电商的期望利润与供应链表现.
Considering the fairness concerns of the third-party logistics providers, this paper studies the design of the logistics service contract by assuming the exogenous and endogenous prices of the products for the supply chain composed of the e-commerce providers and the third-party logistics suppliers.The results show that: Equity concerns raised the effort of third-party logistics providers in logistics services and expected demand for products; the impact of fair-price concerns was the opposite; price exogenous or endogenous, fair concerns reduced the expected profit and supply of electricity suppliers Chain performance.