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08奥运,中国盛典,全球盛典,品牌盛典。奥运会不仅是运动员的竞技场,也是品牌崛起的历史性机遇!当时间的车轮驶向2007,国内外品牌将为发起奥运营销总攻而冲刺。著名经济学家、北京大学光华管理学院副院长张维迎认为,北京奥运会要到2008年年中才能开幕,而每届赞助商又只能在奥运正式完结前,利用本届奥运的名义来推广产品,所以,奥运赞助商必须在2007就开始冲刺；面对那些非奥运赞助商来说,2007年更是不容错过的一年,面对奥运赞助商的强大攻势。他们更应该好好利用2007年,传播品牌主张,抢占市场份额。否则,将极有可能被竞争对手挤出市场。2006年11月18日,第13届中央电视台黄金资源广告招标将在北京召开,正式打响品牌冲刺的发令枪。
08 Olympic Games, Chinese Festival, the world’s grand ceremony, brand festival. Olympic Games is not only an athlete’s arena, but also a historic opportunity for the rise of the brand! When the wheel of the car is heading for 2007, domestic and foreign brands will sprint for launching the Olympic marketing offensive. Zhang Weiying, a famous economist and associate dean of Guanghua School of Management at Peking University, believes that the Beijing Olympic Games will not be opened until mid-2008, and each sponsor can only use the name of this Olympic Games to promote products before the Olympic Games officially ends Therefore, Olympic sponsors must start their sprint in 2007. In the face of those non-Olympic sponsors, 2007 is an unforgettable year, facing the powerful offensive of Olympic sponsors. They should make good use of 2007, spread brand advocates, to seize market share. Otherwise, it will be very likely that competitors will be squeezed out of the market. November 18, 2006, the 13th CCTV gold resources advertising bidding will be held in Beijing, officially started the brand sprint apocalypse.