中国传统文化在平面广告中的体现与应用,具有丰富内涵与增强表现力价值;文化积淀与心理认同价值;国际化设计舞台上的身份识别价值;文化遗产保护方式的探索价值;寓教于乐的传统文化教育价值。本文通过对平面广告中的传统文化进行价值探析与研究,以期对现代平面广告设计提供有益借鉴与思考。 Chinese traditional culture in print ads in the embodiment and application, with rich content and enhance the value of expressive; cultural accumulation and psychological identity value; international design stage identification value; cultural heritage protection value of the exploration; entertaining Traditional culture and education value. In this paper, through the value of traditional culture in print ads to explore and research, with a view to the modern print ads provide useful reference and thinking.