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旅游者感知是旅游者在旅游常住地或旅游目的地将外部旅游信息被动接受后和自身已有的旅游经验进行对比所形成的和旅游目的地事物密切相关的认识和评价。~([1])其包括游客对旅游目的地价值、旅游资源质量、旅游距离等方面的感知,对旅游目的地的旅游业发展至关重要。对旅游者感知的研究需从旅游者行为角度出发,综合考虑外部环境因素和旅游者个人因素,进而才能客观而又全面地解释旅游者感知。
The perception of tourists is the cognition and evaluation of tourists who are formed by the comparison of their own tourism experiences with the tourism destinations after their passive tourism information has been passively accepted by the tourist permanent residence or destination. It includes tourists’ perception of the value of tourism destination, the quality of tourism resources, the travel distance and other aspects. It is of great importance to the tourism development of tourist destinations. The study of tourists ’perception needs to proceed from the perspective of tourists’ behaviors, and comprehensively consider the external environment factors and tourists ’personal factors so as to explain objectively and comprehensively tourists’ perceptions.