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近些年来我国保险业已经取得巨大的发展,保费收入、保险密度和保险深度不断增加,我国保险市场成为最具发展潜力的新兴市场,然而由于我国保险总体上还是比较脆弱,与国外的保险公司相比还有很大的差距,加之媒体报道的广泛性和保险的行业特性,使得媒体已经成为我国保险发展不可或缺的因素。本文介绍了媒体在保险业发展中的必要性,同时简要说明媒体对保险发展所造成的影响,最后提出了规范媒体监督,促进保险业健康和谐发展的建议。
In recent years, China’s insurance industry has made tremendous development. Premium income, insurance density and insurance depth have been increasing. Our insurance market has become the emerging market with the most potential for development. However, due to the fact that our insurance is still relatively fragile, insurance companies in foreign countries Compared to a large gap, coupled with the extensive coverage of the media and insurance industry characteristics, making the media has become an indispensable factor in the development of insurance in our country. This article introduces the necessity of the media in the development of the insurance industry, at the same time it gives a brief description of the impact of the media on the development of the insurance. Finally, it puts forward suggestions on how to regulate the media supervision and promote the healthy and harmonious development of the insurance industry.