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2013年的红星美凯龙27周年感恩大惠活动,自开始就在全国各大城市掀起购买热潮。在刚刚过去的6月10日—6月12日三天中,据阶段性统计,该活动“票房”已过15亿元大关,远超2012年的9亿元记录。像任何传奇故事都是从平凡开始一样,2013年,我们的客户——家居流通业领导品牌红星美凯龙迎来了第27个生日。一开始,红星美凯龙也仅将这次周年活动定义为一次一般性周年庆促销,同时配合各地商场落地活动。而在活动开始前的项目说明会上,我们接到CASE的第一反应是:27年品牌历程已然不短,该
The 27th anniversary of the 2013 Red Star Macalline Thanksgiving Daye activities, from the beginning of major cities in the country set off a buying craze. In the past three days just passed from June 10 to June 12, according to the stage statistics, the “box office” has passed the mark of 1.5 billion yuan, far exceeding the record of 900 million yuan in 2012. Like any legendary story begins from the ordinary, in 2013, our customer, the leading homecare brand, Mestar, celebrated its 27th birthday. At the beginning, Red Star Macalline also only defined this anniversary as a general anniversary promotion, and at the same time cooperated with local shopping malls. In the event before the project description meeting, we received CASE’s first reaction is: 27 years of brand history is already not short, the