论文部分内容阅读
调查显示,广播新闻对听众的传播到达率,在诸种传播媒体中是最低的。这种最低的新闻传播到达率,至今还在继续下滑。有资料表明,我国现有电台一千多个频率,大部面临着听众量小、传播影响力衰微的窘境。从总体上看,广播新闻传播依然在低收听率、低传播到达率上徘徊。这在大多数地市和县级广播电台新闻节目播出后的低反馈率
According to the survey, the reach of broadcasting news to the audience is the lowest among all kinds of media. The lowest news coverage rate of arrival has continued to decline so far. Data shows that there are over a thousand frequencies in our country’s existing radio stations, most of which are facing the dilemma of a small audience and a diminishing influence on communications. In general, broadcast news distribution is still hovering at low listening rates and low rates of arrival. This is a low rate of feedback after most prefectural and county radio news programs have been broadcasted