科技的发展推动着时代的发展,传播媒体也随之不断推陈出新。从纸媒到广播、电视、再到互联网、微博、微信、APP手机客户端,人们接受信息的方式更加多元化,媒体间的竞争也更加激烈。广播本身在传统媒体中就处于劣势,加上互联网等新媒体的冲击,发展空间已经岌岌可危,尤其是中小城市电台。2006年-2012年中小地市电台总体广告收入进入了历史黄金期,但是仔细分析药品广告占据了相当大的比例,并且2010年后广告涨幅已经出现下降趋势。由于大量药品讲座挤占了节目时间,很多地方电台广播节目质量大幅滑坡,加 The development of science and technology has promoted the development of the times, and the media have been constantly updated. From paper media to radio and television, to the Internet, Weibo, WeChat and APP mobile phone clients, people have more diversified ways of receiving information and more competition among the media. Broadcasting itself is at a disadvantage in traditional media. With the impact of new media such as the Internet, the space for development is already at a critical condition, especially for small and medium-sized cities. 2006 - 2012 SME radio advertising revenue has entered a historic golden period, but a careful analysis of drug advertising occupies a large proportion, and post-2010 advertising has shown a downward trend in gains. As a large number of drug lecture crowded the show time, in many places a substantial decline in the quality of radio programs, plus