在《商业周刊》的全球最佳品牌龙虎榜中,我们能经常看到《时代》杂志、《华尔街日报》、《金融时报》等媒体的身影,它凸显了国际性媒体在品牌塑造上的成功,这是目前国内媒体可以遥想但无法企及的目标,但更提醒了我们,媒体品牌所具有的价值。品牌代表看商品透过消费者生活中的认知、体验、信任及感情和消费者所建立的关系,是企业从一开始就致力于建设的无形资产,更是维持消费者消费忠诚度的关键因素。 In Business Week’s list of the best brands in the world, we can often see the media such as Time magazine, The Wall Street Journal and the Financial Times, highlighting the international media brand building Success, which is the current domestic media can be thought but unattainable goal, but also reminds us that the media brand has the value. Brand representatives look at the goods through the consumer life, awareness, experience, trust and feelings and the establishment of the relationship between the consumer is from the very beginning of the enterprise is committed to building an intangible asset, but also the key to maintaining consumer spending loyalty factor.