虽然2013年上半年国内童装市场的表现仍以多品牌的繁荣推进为主旋律,但由于经济大环境的影响,行业发展中多年积累的弊病也愈发显现,在某种程度上严重影响着行业的健康快速发展。终端运营成本高企品牌进商场历来是服装企业的一件大事,童装品牌也不例外。采访中提及这个问题,记者看到很多无奈的面孔。“目前童装品牌在商场中的‘待遇’较其他服装品类都差,进商场除统一 Although the performance of the domestic children’s wear market in the first half of 2013 is still dominated by the prosperity of multiple brands, due to the impact of the economic environment, many shortcomings accumulated in the development of the industry have also become increasingly apparent, to a certain extent, seriously affecting the industry Healthy and rapid development. High terminal operating costs Brand into the mall has always been a major garment business, children’s clothing brand is no exception. Mentioned in the interview this issue, the reporter saw a lot of helpless faces. ”At present, children’s clothing brand in the mall ’treatment’ are worse than other types of clothing, into the mall in addition to unity