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危机时代到来商场风云变幻莫测,危机永远无处不在。有多少企业,因为没有危机意识,一篇记者的报道、一篇政府调查报告,甚至是某个消费者的一次不愉快消费经历,都可能使久负盛名的企业深陷舆论漩涡,难以自拔。特别是在互联网时代,危机的发生不仅频率越来越快,而且影响力也越来越大。据统计,1990年至2000年,重大危机的发生次数是32次(如三株口服液、秦池酒业的危机事故),而2015年,仅仅是7到8月份,重大危机发生的次数就达到了33次(如昆山中荣大爆
The era of crisis Shopping mall unpredictable changes, the crisis is always everywhere. How many enterprises, because there is no sense of crisis, a reporter’s report, a government survey, or even an unpleasant consumption experience of a consumer, may make the prestigious enterprises deep in the media whirlpool, unable to extricate themselves. Especially in the Internet era, crises occur not only faster and faster but also more and more in influence. According to statistics, from 1990 to 2000, the number of major crises was 32 (such as the crisis of three strains of oral liquid and Qinchi liquor), while in 2015, it was only from July to August. The number of major crises Reached 33 times (such as the explosion in Kunshan Rong