我国加入WTO后,胶鞋行业出现了激烈竞争,全国70%以上的胶鞋厂陷于生产经营的困境。然而,近几年刚崛起的沈阳胶鞋厂泰得尔公司却依靠品牌产品带路,实施滚动发展,在困难中巧走夹缝,冲出一条新路,成为胶鞋行业中的后起之秀。自2000年初重组以来,该公司稳步发展,指标年年递增、产值 After China’s accession to the WTO, there has been fierce competition in the rubber shoes industry. More than 70% of the rubber shoes factories in the country are in the predicament of production and operation. However, in recent years, the rise of Shenyang shoe factory Taide company has relied on brand-name products lead the way, the implementation of rolling development, in the clever clench of the cracks, out of a new road, become a rising star in the rubber industry. Since the reorganization in early 2000, the company has been developing steadily with an annual increase in output and output value