本文从消费者注意与记忆规律角度,浅谈该如何正确适当的利用这种规律,引起消费者的注意力,从而提高产品的知名度与顾客的认知度。然而仅仅只是一味追求形式上的记忆是不行的,广告应充分调动起人的精神共鸣,从而在更高的精神层面达到与人一拍即合,过目不忘的特点,这其实才是广告的目的之所在,也是广告的内涵之所在。 This article from the perspective of consumer attention and memory, how to correctly and properly use this law, causing consumers’ attention, thereby enhancing product visibility and customer awareness. However, mere mere pursuit of formal memory does not work. Advertisements should fully mobilize the spiritual resonance of the people so as to achieve the goal of meeting the needs of the people at a higher spiritual level. This is actually the purpose of advertising , Is also the content of advertising where.