长期以来,传统价格战已经让自主品牌深受其害,导致缺乏足够资金进行研发和创新投入,而国际品牌则秉持着“推出一代、储备一代、研发一代”的思路。国内企业应从价格战加快过渡到技术战、创新战、品质战、服务战和品牌战。欧美等成熟的农机市场品牌忠诚度很高,很多人买农机可能因为父辈购买了同一品牌的产品,如德国的芬特拖拉机。不用说,品牌知名度方面,我们中国的企业在欧美可能跟零差不多。另外,欧洲人对产品的品质非常 For a long time, the traditional price war has deeply hurt its own brand, resulting in a lack of sufficient funds for R & D and innovation investment. However, international brands insist on the idea of ​​“launching a generation, reserving a generation and developing a generation”. Domestic enterprises should speed up the transition from price war to technology war, innovation war, quality war, service war and brand war. Europe and the United States and other mature farm machinery market brand loyalty is very high, many people buy agricultural machinery may be because their parents bought the same brand of products, such as Germany’s Fente tractor. Needless to say, the brand awareness of our Chinese enterprises in Europe and the United States may be about the same. In addition, the quality of European products is very high