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今年五月,当汇集了钱江都市频道《浙江名医馆》栏目50个健康话题的《名医面对面》一书与观众见面的时候,正是这个栏目开办快一年半的日子。《浙江名医馆》栏目开办于2011年1月1日,首播时间是周一至周五17:30至18:00。2011年该栏目平均收视率居同时段排行榜第一,成了钱江都市频道晚间节目带的收视发动机。《广播电视辞典》给服务节目下的定义是:“以实用性内容为主,直接为观众日常生活、学习、工作服务的电视节目。”作为服务类节目的一种,实用性是《浙江名医馆》受到观众欢迎的根本原因。下面以《浙江名医馆》为例,就如何强化此类节目实用性特点谈三个方面的看法。一、突出传播者的权威性和内容的科学性
In May this year, it was the same time that this section opened a year and a half ago when a series of “doctors face to face” covering 50 health topics in the “Zhejiang Famous Medicine Museum” section of Qianjiang City Channel met with the audience. “Zhejiang Famous Medical Museum” section was opened on January 1, 2011, the premiere time is Monday to Friday 17:30 to 18:00 in 2011 the average viewing rate of the column ranks first in the same period, became the city of Qianjiang Channel evening show with viewing engine. “Radio and television dictionaries” to the service program is defined as: “practical content, direct viewers daily life, learning, work services, television programs.” “As a kind of service programs, practicality is” Zhejiang famous doctor “by the audience’s root cause. Below the ”Zhejiang Famous Medical Museum", for example, on how to strengthen the practicality of such programs talk about three aspects. First, highlight the communicator’s authority and content of the scientific