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As an outstanding representative of British Cultural Studies, Stuart Hall has long been occupied as the leader of the Birmingham Centre for Contemporary Cultural Studies (CCCS) in its theories, thoughts and factual work. He has been concentrated on the critical topics such as culture, ideology, and identity. In the field of mass communication, major contribution of Hall lies in his attempts to connect the ideological encoding of cultural formation to the decoding position of the audiences. His thought develops the critical theories of mass communication. Given the importance of Hall’s role in the contemporary cultural studies and his significant contribution to mass media research, it is worthwhile for us to probe deeper into his thought to explore valuable contents. In this essay, it mainly concerns Hall’s new model of encoding/decoding and the theory of the audience.