高等美术函授教育在我院开办五年,已毕业三届专科生,从每届的毕业作品看,风格各异,各有特色。就广告设计而论,九一届多讲究画面制作,精细描出,有相当一部分作品的制作水平达到或超过日校本科生作品。九二届的则多注重表现创意,强调设计意识,表现技法也较多样,展览效果超过九一届。然而在这些制作精美,形式多样,色彩纷呈的广告群中,我却感到有一个基本的问题尚待解决,那就是广告到底是什么?记得沈阳市户外广告大展,开幕式宾客纷纭,热闹非凡,市长亲自剑会剪彩,盛况空前。应该说大展是成功的,展出的作品艺术上是高水平的,然而在观展之后我却觉得,广告的作用与功能这类本质问题没能在大展中很好的体现,不少作品从构思到表现始终是朦胧的,内容上莫名其妙,不知所云。有这 Correspondence art higher education started in our hospital for five years, has graduated three junior college students, from each of the graduation work to see, different styles, each with its own characteristics. As far as advertising design is concerned, the ninety-first session focuses more on picture making and elaboration. A considerable part of the works are produced at or above the level of undergraduates in Japan. At the second and second years, more attention was paid to expressing creativity, emphasizing design awareness and diversified performance techniques. The exhibition’s effectiveness exceeded that of the ninety-first session. However, in these exquisite, diversified and colorful advertising groups, I feel there is a basic problem to be solved. What is advertising? In the end, I remember Shenyang Outdoor Advertising Exhibition. There are a variety of guests in the opening ceremony, , The mayor personally cut the ribbon sword, grand occasion. It should be said that the exhibition was a success. The artworks presented on the exhibition were of a high artistic level. However, after the exhibition, I thought that such essential issues of the function and function of advertising failed to be well reflected in the exhibition. Works from the concept to the performance has always been hazy, content baffling, unintelligible. Have this