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也许,当今天的青岛人民不得不选择独霸市场的青岛牌啤酒时,心中一定会怀念已被青啤兼并的“崂山啤酒”这个老朋友的吧。要知道,几年前的青岛人是最爱“崂山”的。中国啤酒业,今后该形成怎样的市场格局和模式?中国的啤酒消费者,能享受到什么样的啤酒乐趣?这都是地方品牌肩负的、不可推卸的责任。边缘化生存,这是今天中国地方性啤酒品牌的真实写照。随着市场资源与竞争焦点向国内啤酒巨头和外资品牌的转移,地方性啤酒品牌有被边缘化的趋势;同时,以利基战略为主的边缘化生存方式将成为他们无奈的选择。
Perhaps, when today’s Qingdao people have to choose to dominate the market of Qingdao brand beer, the heart will miss the Tsingtao Brewery has been “Laoshan Beer” this old friend of it. You know, a few years ago, Qingdao is the favorite “Laoshan”. China’s beer industry, the formation of what kind of market patterns and patterns in the future? Chinese beer consumers, what kind of beer can enjoy the fun? This is the local brand shoulder, can not shirk responsibility. Marginal survival, this is a true portrayal of China’s local beer brand today. With the shift of market resources and competition to domestic beer giants and foreign brands, the local beer brands have a tendency of being marginalized. Meanwhile, the marginal lifestyle mainly based on niche strategy will become their helpless choice.