在当今的全球经济大背景之下,企业之间的竞争日益激烈,要在激烈的环境之中生存企业必须同时具备强有力的“硬实力”和“软实力”。而企业文化软实力作为整个企业软实力的核心,对于企业的发展具有不可估量的作用。本文从企业软实力的起源及内涵入手,逐层剖析,探析国电的文化软实力发展之路。 In today’s global economy, competition among enterprises is becoming more and more intense. To survive in a fierce environment, enterprises must have both “hard power” and “soft power”. The soft power of corporate culture as the soft core of the entire enterprise, for the development of enterprises has an incalculable role. This article starts with the origin and connotation of enterprise soft power, and analyzes and analyzes the development path of Guosheng’s cultural soft power.