进入新世纪,在严酷的报业生态环境和激烈的竞争中,《新疆科技报》发行和广告经营都现状十分危机,改版与创新刻不容缓。坚持读者为本,了解读者需求营销学大师科特勒说,营销的精髓就是“发现还没有被满足的需求并满足它”。《新疆科技报》读者的阅读需求是什么?《新疆科技报》应该如何去满足这种需求?这是首先要解决的问题。 In the new century, in the harsh newspaper environment and fierce competition, the current situation of “Xinjiang Science and Technology Newspaper” issuance and advertising are all very crisis, revision and innovation are urgent. Insist on reader-oriented, understanding reader needs Marketing master Kotler said the essence of marketing is “to find unmet needs and meet it.” What is the reading requirement of “Xinjiang Science and Technology Newspaper” readers? How should Xinjiang Science and Technology Newspaper meet this demand? This is the first problem to be solved.