随着时代的变迁、社会的发展,新闻媒体应体现人文关怀的理念越来越受到社会各界的关注。但是由于受到客观的历史原因及观念的制约,使得一些广播媒体在理念和实践中背离了人文关怀精神,忽视弱势群体,忽视人的内心感受,缺乏对受众的基本尊重和精神关照。在媒体竞争日益激烈的今天,广播媒体只有重视人文关怀,时刻以“人”为本才能重新提高自身文化品位、塑造媒体良好形象乃至提高市场竞争力,获得公信力和生命力。 With the change of times and the development of society, the news media should embody the concept of humane care more and more attention from all walks of life. However, due to the objective historical reasons and the restriction of concepts, some broadcasting media have departed from the spirit of humane care in their ideas and practices, ignored the disadvantaged groups, ignored the inner feelings of the people, and lacked the basic respect and attention to the audience. In the increasingly fierce media competition today, the broadcast media only takes humanistic care as the key point and can always improve its own cultural tastes, create a good image in the media and enhance its market competitiveness, gaining credibility and vitality.