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一、调研样本描述我们在调研伊始对品牌划分作了一些研究,力图找出电脑行业中既具有代表性的,又具有很大的市场跨度和灵活性的电脑品牌。根据有关部门的统计数字显示,第三季度中国市场的笔记本销量达到了141．2万部,同比增长47．4%,与第二季度相比增长39．5%。而销售额达到了14．5亿美元,同比增长42．9%,与第二季度相比增长33%。其中,联想的市场份额为32．1%,排名首位:其他的各品牌成绩如图1。
I. Description of Sample Survey We conducted some research on brand division at the beginning of the survey and tried to find out a computer brand that is both representative and of great market span and flexibility in the computer industry. According to statistics from the relevant departments, the sales of notebooks in the third quarter reached 1,412,000 units, an increase of 47.4% from the same period of previous year and an increase of 39.5% from the second quarter. Sales reached $ 1.45 billion, up 42.9% from a year earlier and up 33% from the second quarter. Among them, Lenovo’s market share of 32.1%, ranking first: other brand performance in Figure 1.