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电子商务的快速发展给徐州市商业中心的发展带来了巨大的改变,从某种程度上说,电子商务的快速发展甚至动摇了徐州市商业中心作为传统贸易中心的地位。同时,电子商务的快速发展也影响着传统商业中心的经营方式、成本结构、市场反映及营销理念;在电子商务环境下,价值链的重新定义、跨行业边界、交易成本降低、规模经济回报提高等特征,也为传统商业提供了更多机遇。本文首先对徐州市电子商务发展的概况和趋势进行分析,然后深入剖析了电子商务的快速发展对商业中心改变和冲击,从而阐述了我市商业中心地位面临挑战的原因,最后提出了巩固徐州市商业中心地位的对策和建议。
The rapid development of e-commerce has brought tremendous changes to the development of Xuzhou commercial center. To some extent, the rapid development of e-commerce has even shaken the Xuzhou commercial center as a traditional trading center. At the same time, the rapid development of e-commerce also affects the operation mode, cost structure, market response and marketing concept of traditional business centers. In e-commerce environment, redefinition of value chains, cross-sectoral boundaries, transaction costs reduction and increase of scale economic returns And other characteristics, but also for traditional business provides more opportunities. This article first analyzes the general situation and tendency of the development of e-commerce in Xuzhou, and then analyzes in depth the changes and impacts of the rapid development of e-commerce on the business center, thus expounds the reasons for the challenge of the city’s business center status. Finally, Countermeasures and Suggestions of Business Center Status.