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引言近年来,随着新媒体的迅速崛起,传统报业、广电都面临着巨大的冲击和挑战。“全媒体”概念应运而生,时下已成为我国传媒业转型升级的一个热门话题,其内涵十分丰富。2014年8月18日,中央全面深化改革领导小组第四次会议审议通过了《关于推动传统媒体和新兴媒体融合发展的指导意见》,对新形势下如何推动媒体融合发展提出了明确要求,做出了具体部署。作为中国媒体融合主要的聚焦点,“全媒体”已被国内多家媒体运用到战略转型实践中去。云南日
Introduction In recent years, with the rapid rise of new media, the traditional newspaper industry and radio and television are all facing tremendous challenges and challenges. The concept of “all media” came into being, and nowadays it has become a hot topic in the transformation and upgrading of the media industry in our country. Its connotation is very rich. On August 18, 2014, the Fourth Session of the Leading Group for Overall Deepening Reform of the Central Government examined and approved the Guiding Opinions on Promoting the Convergence and Development of Traditional and New Media, and put forward specific requirements on how to promote media convergence and development under the new situation. A specific deployment. As the main focus of media convergence in China, “All Media” has been used by many domestic media in its strategic transformation. Yunnan day