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2006年1月26日,国家电网公司成为2008年北京奥运会合作伙伴。就在这一天,满载荣耀与憧憬的国家电网奥运营销之船正式启航。随着2008奥运脚步的临近,这艘船开始了全力冲刺。与此同时,关于奥运营销经验的探索也变得更加热切:怎样才能最有效地借力奥运开展品牌营销?国家电网公司向相关领域的专家寻求建议。专家的观点体现出对奥运营销课题思考的广度与深度,给人以启迪,特将其整理如下,以飨读者。
On January 26, 2006, SGCC became a partner of the 2008 Beijing Olympic Games. Just this day, full of glory and longing for the national grid Olympic marketing ship officially set sail. With the 2008 Olympic Games approaching, the ship began its full sprint. In the meantime, the exploration of the Olympic marketing experience has also become more eager: how can we best leverage the Olympic efforts on brand marketing? State Grid Corporation seeks advice from experts in related fields. Experts point of view reflects the breadth and depth of thinking on the issue of Olympic marketing, to inspire people, especially to organize them as follows to readers.