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在日益激烈的市场竞争中,市场营销方式层出不穷,但基本上都可归纳为直销或经销(代理)两种销售方式。一般来说各种生产企业,特别是生产各种生产资料的企业,只要具备一定的经济实力,注重企业和产品宣传,在一定区域内可采用直销,直销的优点在于可建立自己的营销网络,培养企业的销售队伍,树立企业形象,随时掌握市场动态,合理调节市场价格,增强生产厂家与终端客户的供需关系,其不足是产品的市场覆盖面不广。而经销
In the increasingly fierce market competition, an endless stream of marketing, but basically can be summarized as direct sales or distribution (Acting) two sales. In general, all kinds of manufacturing enterprises, especially those producing various kinds of means of production, may set up their own marketing network as long as they have some economic strength and pay attention to the promotion of enterprises and products. In certain areas, the advantages of direct sales and direct sales are that they can establish their own marketing network, Training enterprise sales force, establish a corporate image, keep abreast of market dynamics, a reasonable adjustment of market prices and enhance the manufacturer and end customer supply and demand, the lack of product coverage is not broad market. Distribution