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观众“参与”,是指观众对电视传播过程的介入和参加,是电视采编人员调动广大观众参与意识,使其成为电视真正主人的举措。观众在行为上参与电视节目的重要性,早已成为电视工作者的共识,有了观众参与,可使电视节目充满活力,它不仅可以变一种声音为多种声音,变单向交流为双向交流,更重要的是通过观众自身参与,启迪自我意识,促进人的思维敏捷,提高文化素质,开发人们的创造才能,有利于电视作用的充分发挥。因此,现在各级电视台都努力抓好现场报道,办好观众参与性强的、参与面广的节目,如《观众点播》、
The “participation” of the audience refers to the audience’s involvement and participation in the process of television broadcasting. It is a measure for TV editors to mobilize the audience’s awareness of participation and make them the true masters of television. The importance of audience participation in TV shows has long been the consensus of television workers. With the participation of the audience, TV shows can be full of vitality. It can not only change one voice into multiple voices, but change one to two-way communication More importantly, through the participation of the audience themselves, enlightenment self-awareness, promote people’s quick thinking, improve the quality of culture, develop people’s creative ability, help the full play of the role of television. Therefore, television stations at all levels are now trying hard to do a good job on the live coverage and do a good job of engaging the audience with a wide range of programs such as “viewers on-demand”