大企业自营渠道不堪重负,尝试对其他产品开放,以摊销成本,降低风险。这种渠道转向如果成功,谁将从中受益,而谁又将因之覆灭? 所谓第三方渠道,是相对我们现行运作的渠道而言的。就制造商而言,主要指的是来自其他制造商的渠道;对渠道商来说,则指的是来自其他渠道商甚至是制造商的渠道。它们通常由某个关联行业内的全国或区域性的强势企业所构建,并具有通路 Large enterprises own channels overwhelmed, trying to open up other products to amortize costs and reduce risk. Who will benefit from this channel shift if successful? Who will destroy it? The so-called third-party channel is relative to the channel in which we operate. In the case of manufacturers, it mainly refers to channels from other manufacturers; for channel channels, channels from other channels or even manufacturers. They are usually built by strong national or regional players in an affiliate industry and have access