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当你每天在内部大声疾呼改变时,清楚自己才是那个最需要改变的人嘛?从去年开始,我对产业观察的兴趣就集中在“虚实结合”上。流行的O2O概念比较窄,往往局限于渠道整合,以及线上线下利益平衡,而移动互联网带来的核心变化在于把企业价值链条打散重组。O2O不过是乾坤大挪移第一重心法。再向上练,虚实结合也不过是第二重,至于练到第七重是什么样,想象也欠奉。以下三十六个问题,皆非原创,都是来自实战一线的收集。今天的角度,是从实看虚,也会陆续收集从虚看实的痛点。
As you change your voice every day, make it clear that you are the one most in need of change. Since last year, my interest in industrial observation has focused on the “combination of reality and reality.” The concept of popular O2O is relatively narrow, often confined to the channel integration, as well as online and offline interests balance, and the core change brought by the mobile Internet lies in the disintegration and reorganization of the enterprise value chain. O2O, however, is the first move in the universe of big move. Practice again, the combination of the actual situation is nothing but the second, as far as the seventh is what kind of training, imagination also owed. The following thirty-six questions, all non-original, are collected from the field of actual combat. Today’s point of view is to look at the facts from the actual situation and we will also gradually collect the pain points from the virtual reality.