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“酷儿”——规划在家庭音响变革时代 2000年以前,中国市场上的中高档家庭音响几乎被SONY、AIWA、JVC所占据,国内大型商场中音响专柜的大件组合音响逐步被迷你音响所代替,一场家庭音响的革命即将到来。广东中山,一家山水音响的OEM正为5年后的市场所困惑:拿了山水音响大陆独家产销权,5年后假如市场火爆该如何收场?中合品牌管理公司在与其两位老总沟通及市场考察后提出“借船出海”——用日本山水品牌带动属于自己的副品牌的战略。2000年6月,“酷儿”迷你组合音响诞生于历
“Queer” - Planning Before the age of home audio revolution, the mid to high-end home audio on the Chinese market was almost occupied by SONY, AIWA, and JVC, and the large-scale component audio in domestic large-scale shopping malls was gradually reduced to mini Instead of sound, a home audio revolution is coming. Zhongshan, Guangdong, a landscape audio OEM is confused for the market after 5 years: to take the exclusive audio and video production rights in Shanshui audiophile, how to end the market if the market is hot after 5 years? Zhonghe brand management company communicates with the two bosses and markets After the inspection, he put forward the idea of “borrowing to sea”—a strategy of using the Japanese landscape brand to drive its own sub-brands. In June 2000, the “queer” mini-mixer was born in the calendar