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设计是多学科的交叉,如何把设计这个多元化的活动进行的调理有序,策划成为首要部分。对整个包装设计活动的整体策划,是包装设计发展的必然趋势。包装设计策划步骤大致分为前期调研计划、名称策划、包装说明、造型策划、外观形象等几部分。同时还需要明确策划形式,同步的策划市场切入。这样才是一个完整的包装设计策划。产品包装的成功与否,在很大程度上取决于设计实施前期的设计策划工作是否准确、详尽、可行。
Design is a multi-disciplinary cross-cutting, how to design the diversified activities of the orderly, planning to become the first part. The overall planning of the packaging design activities, packaging design is the inevitable trend of development. Packaging design planning steps can be divided into pre-investigation plan, name planning, packaging instructions, modeling planning, the appearance of the image and other parts. At the same time also need to clear the planning form, synchronized planning market entry. This is a complete package design planning. The success of product packaging, largely depends on the design and implementation of pre-design planning work is accurate, detailed and feasible.