深圳鸿儒堂公司董事长覃彪喜,曾在一家房地产公司担任过策划师,之后去了一家广告公司做策划,正好公司要为一个新楼盘策划、拍摄一个电视广告。当时的房地产还是一个买方市场,不存在刚开盘就被抢购一空的现象,所以开发商舍得花广告费,他要靠广告吸引人。可是,这次推广的那个楼盘实在让人头疼,户型、交通、地理位置、周边配套等各个方面都难以提炼出像样的卖点。几番讨论后,广告公司的所有 Tan Biao Xi, chairman of Shenzhen Hongruntang Company, once worked as a planner in a real estate company before going to an advertising company for planning, just for the company planning for a new real estate, shooting a television commercial. At that time the real estate is still a buyer’s market, there is no phenomenon was snapped up just opened, so developers are willing to spend advertising costs, he must rely on advertising. However, this promotion of real estate is really a headache, apartment layout, traffic, location, peripheral facilities and other aspects are difficult to extract a decent selling point. After several discussions, all of the advertising company